Purpose of Assignment
Week 5 exposes students to subjects that are intended to whet their appetites for further study in economics. Students will use the theory of consumer choice and the impact of the concepts of asymmetric information, political economy, and behavior economics, to describe how consumers make economic decisions.
Scenario: You have been asked to assist Starbuck’s marketing department to better understand how consumers make economic decisions.
Write a 1,050-word analysis including the following:
Cite a minimum of three peer-reviewed sources not including your textbook.
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