Assignment: Promotional Tools for a New Business
Your Reading covered various promotional tools including sampling, couponing, premiums and other promotions, public relations, word of mouth, sponsorships, packaging, point of purchase (POP) promotions, signage, and personal selling. All of these promotional tools can be quite effective when selling a good or service. Using these promotional tools apply them to the following scenario as appropriate.
Read the scenario, and then address the checklist items.
Access the grading rubric. Submit your Assignment to the Dropbox before the end of the unit.
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