Assignment: Promotional Tools for a New Business

Your Reading covered various promotional tools including sampling, couponing, premiums and other promotions, public relations, word of mouth, sponsorships, packaging, point of purchase (POP) promotions, signage, and personal selling. All of these promotional tools can be quite effective when selling a good or service. Using these promotional tools apply them to the following scenario as appropriate.

Read the scenario, and then address the checklist items.

Checklist:

• What promotional tools will you recommend to the owner of RJ’s that will increase customer loyalty and promote the grand opening?
• What goals do you have for these promotional tools?
• How will personal selling be used in the company?
• How would you continue to use these promotional tools after the grand opening to promote customer loyalty?

Access the grading rubric. Submit your Assignment to the Dropbox before the end of the unit.