Assignment: Consumer Information Processing
You read about and had some practice with the eight stages of consumer information processing that occurs in transactions with the customer.
Now you have an opportunity to practice what you learned about these stages as applied to the following scenario:
Checklist: After reading the scenario, address the items below.
Using the communication process on page 150 of the text:
Access the grading rubric.
Respond in a 2–
3 page
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