Part of running a successful company is to ensure that the company is using proper segmentation, target marketing and positioning tools to reach their customers. If they do not, they will not meet the needs of the customer correctly and the customer may go to another business for the good or service. In this Discussion, you will use segmentation, targeting and positioning tools to properly market a product.

Topic 2: Vote for the Best

• Vote on the best segmentation, targeting, and positioning by a classmate (other than your own).
• Explain why you think it is the best and use a promotional tool from your Reading to persuade your fellow students.