Assignment: Message Appeals

There are many different message appeals that can be found in advertising including the use of the following (see pages 290–306):

(a) Endorsers

(b) Humor

(c) Appeal to fears and/or guilt of the consumer

(d) Sex or use of subliminal messages

(e) Music

(f) Comparative advertising.

Using the template address the following items:

Checklist:

• 
  Provid
  e an example of each of the different message
  
  appeals
  that you have found in person or on the Internet. Be specific about each example.
• Answer the additional questions after the table in at least two paragraphs each.

Access the grading rubric.