Traditional advertising media includes television, radio, newspapers, and magazines. More and more commonly this includes email advertising as well. There are many different options now for nontraditional advertising including social media, banner ads, electronic billboards, and others.
Topic 1: Traditional Advertising
Share an example of traditional advertising that you have seen in the last 10 days.
Reference
Kerr, G., Schultz, D. E., Kitchen, P. J., Mulhern, F. J., & Beede, P. (2015). Does traditional advertising theory apply to the digital world? Journal of Advertising Research, 55(4), 390–400.
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