Unit 9 Discussion Topic 2Discussion Topic

One type of sales promotion is the coupon, of which there are various types. Coupons are big business. They can help a company to gain brand awareness in their target market and to promote new products as well as existing ones. In this Discussion you will get a chance to make your own coupon to promote a selected product.

Topic 2: Promotional Tools and Brand Loyalty

• Which promotional tool is most effective in gaining your loyalty over time for a product? Provide an example and explain your answer.