Best Buy- Using Customer Centricity to Connect with Consumers
http://bevideos.mhhe.com/business/video_library/00…
- Question 1: What role does the Geek Squad play in Best Buys’ customer centricity approach? How does this service affect the consumer’s purchase decision? What are the risks involved?
- Question 2: When considering time as an important situational factor, how does Best Buy try to increase consumer product knowledge, number of purchases, and satisfaction within the in-store experience?