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week 2 assignment 1: The Espresso Lane to Global Markets

Read the following case to prepare for the case brief:

“The Espresso Lane to Global Markets” (Course Pack)

Suggested Guidance Questions for Brief Analysis

  1. Which variables from the case are the most important in Reale’s decision-making?
  2. How should Reale prioritize the foreign markets? Which markets Reale should consider first? Why?
  3. What mode of entry should Reale consider? Should it be different based on the market selected? What are the relevant variables that should impact the decision

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