For the Unit VI Web Assignment, you are asked to compile objectives as well as the e-marketing strategies (refer to pages 65-67 in your textbook). This includes a detailed look at product, pricing, distribution, and marketing communication strategies with respect to the use of theInternet.
September 6, 2018What significant personal learning was achieved while conducting the study and whether there are any learning needs arising out of this? – How you dealt with any problems or difficulties and whether these could have been avoided or alleviated. – How it has helped you to understand the process of business research.
September 6, 2018Which website provides the lowest price? How does this compare to the typical local retailer price? 2. Which website provides the most information about the product, use, features, benefits, and other differentiating information? Explain
Unit V Web Assignment
Select a product that you might want to purchase in the future (not a consumable but instead more of a larger ticket item). Examine the methods of online marketing versus those of traditional marketing of that product.
1. Which website provides the lowest price? How does this compare to the typical local retailer price?
2. Which website provides the most information about the product, use, features, benefits, and other differentiating information? Explain.
3. Compare the promotional methods used online to the more traditional methods used by those same companies.Which website provides the lowest price? How does this compare to the typical local retailer price?
4. How has Internet buying affected brand management and overall brand equity of a company? What impact will this have long term on both the Internet seller as well as the brick and mortar seller?
Your response should be a minimum of TWO pages in length, double-spaced. References should include your textbook, websites, and other credible references. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.