Why did the the Vidámpark in Budapest, Hungary close down? What recommendations would you have given the attraction to improve their marketing communications?

• Include Theories from Middleton’s Segmentation in Tourism
  • What is segmentation?
  • Which visitor segments are key for your chosen attraction?
  • Which visitor segments do the marketing communications aim to attract?

Requirements:

• Length: 1500 words
• 2 books/journal articles
• Provide a brief introduction about the attraction and a conclusion outlining your recommendations
• Please make sure your work is accurately referenced and provide a bibliography
• MLA format