Context/overview: During this course you will be working on several elements which lead to the completion of a Marketing Plan.
Write a 3-5 page paper where you create an original product. Describe your product and explain its use and purpose. Be sure to thoroughly explain your assessment of the market and how you plan to develop a successful marketing strategy for your product. Note: You will continue working with this product throughout the course so give it some thought and come up with something that will impact a large market share!
The requirements below must be met for your paper to be accepted and graded:
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
A detailed explanation of how to cite a source using APA can be found here (link).
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