Refer back to the brand chosen for the Week 1 assignment. Discuss each of the following questions in 175 to 350 words each: How is your […]

Based on Starbucks integrated system Share any new ideas, approaches, or tactics from creating your new business proposal and the project management plan to implement the […]

Duress Johnny, the CEO of Plastic Spoon Inc., is in a bit of a bind. His daughter was kidnapped. The kidnappers are demanding a hefty ransom. […]

Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is […]