Write a 525- to 700-word paper in which you examine the applicability of different marketing research tools to the scenario that you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Address the following in your paper:

• Describe your business scenario.
• Explain secondary market search considerations and apply them to the selected scenario.
• Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
• Develop at least one data collection instrument to address your market research scenario.

Format your paper consistent with APA guidelines.