Market segmentation is a fundamental part of every strategy development and strategic planning process.

Using the assigned readings, how do these new perspectives on segmentation provide innovation opportunities? Provide at least one illustration and one additional reference.

300-500 words with references/proper citations.

State how the new perspectives of market segmentation in the articles are more effective than the typical segmentation by segmentation by Demographic, Psychographic and lifestyle, Needs-based, Volume or usage, Distribution channel.