Provide three examples where brand equity helps a small business. Include a discussion on why you feel that brand equity is important to a promotional or public relations plan.

To earn full points your original post should be posted by Thursday. You should include at least two substantive posts to classmates by Sunday.

Respond to two or more of your classmate’s postings in any of the following ways:

• Build on something your classmate said
• Explain why and how you see things differently
• Ask a probing or clarifying question
• Share an insight from having read your classmate’s posting
• Offer and support an opinion
• Expand on your classmate’s posting

Refer to the discussion grading rubric for more information on expectations of class discussions.